After a number of months working on our new showrooms in the build up to Autumn Winter 2018, on Sunday January 27th, we officially unveiled our newly renovated showrooms here in Head Quarters, Ballymahon, Co.Longford.
As part of our 'Open Day Showcase Event' we invited all of our retailers from across the country to join us and take the chance to preview our AW18 collections ahead of the new season. Showcasing across two floors, we now present a full state of the art display of our lifestyle, tailoring, mix and match, footwear and accessory collections.With a broad range of product that has grown significantly over the past number of years, we are now proud to provide a whole new feel and five star experience for both our retailer and customers nationwide.
As part of our entertainment on the day, we were joined by Benetti Brand Ambassador, mentalist, showman and magician Joel Mawhinney
. Joel as ever completely controlled and blew the crowd away, 'How did he do that' a common phrase throughout with the likes of Patrick Bourke (Patrick Bourke Menswear) , Eddie Murphy (Eddie Murphy Menswear) , Diarmuid Moran (Morans Menswear, Thurles) , Mark McCloskey (Evolve Menswear) and Mark Cunningham (EJ Menswear) all being fooled.
Another exciting story on the day was the 'Official Launch' of our new label 'TRAVIS'.Set to launch in early February 2018, we welcome the new TRAVIS collection distinctly named #NewTerritory. Designed to give clinical edge, with a unique super slim fit style for the contemporary young man ready to enter a #NewTerritory of fashion. Eye catching and signature details with attitude, three new styles, six colours, we introduce the XAVI, FALCAO and STRADA for Spring '18.
We are proud to now officially open our new showrooms here in Ballymahon, and extremely excited to grow, develop and keep delivering a unique experience . The journey continues...!!! Here are just a few few images captured throughout the day .