The Football Association of Ireland have announced a partnership with Irish menswear brand Benetti to become official tailor.
The sponsorship, which was launched by Republic of Ireland manager Martin O’Neill at Aviva Stadium, will see the Irish brand exclusively design and supply casual and formal wear to Republic of Ireland men’s senior team until 2020.
Established in 1999, Benetti have grown to be a desired product supplying approximately 140 menswear independent accounts across Ireland. It is now one of the country’s most recognised menswear labels.
John Delaney, FAI CEO, said: “We are delighted to announce this link-up with Benetti, who are an established and respected brand in the Irish market. We look forward to working with such a popular brand for the years to come.”
Serena Farrell, Benetti spokesperson, said: “To partner with the Republic of Ireland teams is the perfect fit for us. As a 100% Irish brand, Benetti will take pride in ensuring that the squads look well off the pitch for the next three years as they represent their country.”
Stephen Hunt, Benetti Football Ambassador, said: “The majority of top footballers have a keen interest in fashion and what they wear, so a partnership like this is mutually beneficial. The Benetti range is ahead of anything else you see on the Irish market and as a footballer representing your country you want to take pride and have confidence in how you look arriving for a game.”